Problem

The "branding" part made the business scratch heads

What Orange Sunspot wanted was a sunscreen brand that would have shelf appeal without compromising its greater purpose. Many sunscreens are not certified as cruelty-free and test on animals, but Orange Sunspot stays true to itself. Orange Sunspot needed a brand that would be a summer sensation.

Solution

A brand system with vibrancy and life

Kuliadove presented a brand identity with the modern, lively Zacbel X font and Bellota as a font pair. With deep teal, sandy, and orange tones, the brand reflects summertime fun and laughter.

Results

Orange Sunspot saw brand awareness grow by 15%, with more samples ordered from the website. Additionally, the billboard increased foot traffic to five stores in the southwestern United States locations. Orange Sunspot saw an increase of first-time customers after they ordered a sample.