Problem

Coding Conquered needed a visual backing for its product.

Coding Conquered had a vision: to be the middle ground. Steep tuition for a programming curriculum is a barrier to entry. Third party course platforms offer too much noise. Coding Conquered sought out to sidestep both. That drive needed more than just a cool name, it needed creative direction.

Solution

A memorable logo and a custom landing page.

For the brand identity, Kuliadove had two initial concepts. The first concept was rejected. It was too cliched with the first monospace font and the red color didn't say "tech product." The concept Kuliadove went forward with offered more thickness between the words Coding and Conquered, with the Coding text being called out first.

For the logo design, it was important to stay away from cliched symbols in the coding world: angle brackets < > and curly braces { }. Kuliadove took inspiration from the second word of the product, Conquered. The crowning moment of going through the finish line. The logo is a checkered flag that encapsulates that moment. The print collateral displays encouragement to see the coding journey through, with the bold phrases: "Keep Coding. Keep Going."

Coding Conquered's landing page was a custom solution, with a clean, straightforward design to promote the benefits. The prism motion graphic adds refined flair to the landing page. Kuliadove made the design versatile in light and dark theme.

Results

Coding Conquered saw more product fulfillment after website launch, hitting more than 200 sales in the next five months.