More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

More than ready for certification—ready to be recognized

Client: Service Center of Metrology LLC

Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.

The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design

phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for

the client's brand identity, in time for their upcoming certification.

Creative direction

Kuliadove presented several concepts, but the client was drawn to the dynamic lightning bolt design. Kuliadove took inspiration from the probes commonly used in the metrology field, and wound down a strong tail to form the bolt.

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