Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Logo redesign
More than ready for certification—ready to be recognized
Client: Service Center of Metrology LLC
Kuliadove was presented with the company's current logo, one that was tacked on without a strategy.
The creative brief highlighted words such as masculine, precise, and trustworthy, so the logo design
phase kept those words as Kuliadove's north star. Kuliadove called for an exciting new direction for
the client's brand identity, in time for their upcoming certification.
Creative direction
Kuliadove presented several concepts, but the client was drawn to the dynamic lightning bolt design. Kuliadove took inspiration from the probes commonly used in the metrology field, and wound down a strong tail to form the bolt.
Moodboard
After visiting the metrology lab, Kuliadove now understood why the business was having trouble—the logo was using tools as its focus. The business needed a dynamic design that would resonate with its automotive clients.
Kuliadove scrapped many concepts that looked too pointy. The jagged edges on some shapes looked like things were broken, rather than coming together.
A bold new look
The navy blue logo with the technical Russo One font were excellent choices for the 10 year business. The previous logo wasn't simple enough to make a lasting impression.
Not to mention the phone number that couldn't reach the business anymore being removed!
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